Co-owners and college buddies Seth Weisser and Gerard Maione opened the first location of this vintage shop in Soho in 1993, and launched their What Goes Around Comes Around Collection of clothing for both sexes ($65–$1,000) a decade later. The duo, who expanded the company to include a West Hollywood spot, has dressed our style crush Nicole Richie, as well as Brad Pitt, Lenny Kravitz and the Beckhams. This second NYC store has high ceilings, large windows, white cement pillars and four curtained dressing rooms. Tables display WGACA Collection items including graphic tees ($25), sleeveless studded flannel tops ($35) and fringe denim minis ($50). We recently spotted print ’90s blouses ($10) and Levi’s cutoff shorts ($25).