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The best shops in Soho

Shop in Soho for everything from cult fashion and cool design goods to best-selling fiction and natural-history curiosities

By Jennifer Picht

Despite the “mall-ification” of the neighborhood (and consequent slow-moving foot traffic), the retail-rich area is an intoxicating consumer playground. You can shop in Soho for everything from cheap street fashion to upscale designer garb and stylish items from home-decor stores. We’ve selected the best shops in the area, including fashion-cognoscenti favorite Opening Ceremony to quirky one-offs like Evolution. When shopping fatigue sets in, retire to one of the best bars in Soho or grab a bite.

RECOMMENDED: Full guide to Soho, New York

Stores in Soho

McNally Jackson Books

Shopping Bookstores Nolita

The New York outpost of Canada’s fine independent, McNally Robinson, McNally Jackson has a good selection of novels, nonfiction and magazines. A diverse range of writers present readings in the shop’s comfortable café.

MoMA Design Store

Shopping Design and interiors Soho

A must for design fans, the museum’s stand-alone retail arm assembles an impressive array of contemporary furnishings and gifts, including sculptural vases, clocks, kitchenware and gadgets. Downstairs, along with larger furniture, is an outpost of Japanese lifestyle store Muji.


Opening Ceremony

Shopping Womenswear Soho

Go on an international shopping spree without leaving Soho at this large, meticulously curated boutique. Globe-trotting owners Carol Lim and Humberto Leon create something akin to a fashion Olympics inside the store, showcasing American designers alongside both up-and-coming and established brands from other countries. The breadth of items rivals Urban Outfitters (a lofted nook has a small collection of CDs, magazines and books, and glass cases contain cool-kid accessories like neon Timex watches), but the craftsmanship (and prices, of course) is in a different league.


Shopping Womenswear Soho

When it comes to trendy fast fashion, British chain Topshop is queen. Blaring pop music and sales associates dressed to the nines make for a clubby atmosphere; bop along as you rifle through fits-like-a-glove skinny jeans ($145–$165) and gauzy tops ($36–$50). Any proper dandy knows that Topman, the men’s department in the lower level, is not to be missed for urban tees ($20–$30), smart blazers ($80–$360) and striped sweaters ($40–$50).


Photograph: Adam Friedberg


Shopping Womenswear Soho

This American sportswear label by sisters Pookie and Louisa Burch features sleek and simple mod-inspired looks for men and women. So it's no surprise that the brand's first store (in Soho) channels that same aesthetic. The minimalist environment (custom brass clothing racks, blue-tinted concrete floor) is the perfect home for Trademark's Oxford Bell dress ($288), turtleneck sweaters ($178), felt totes ($188) and more.

What Goes Around Comes Around

Shopping Consignment store Soho

Highly curated wares and contemporary brands make their way to this Soho vintage destination, whose creative director then culls looks for each season's collection. The prices reflect the caliber of design, with articles ranging from Victorian and punk classics to Gilded Age and enviable Chanel chains.


& Other Stories

Shopping Womenswear Soho

One of H&M’s spin-offs makes its U.S. debut with this Soho outpost. Originally, & Other Stories started as a beauty concept but quickly evolved into a fashion brand offering accessories and Euro-flavored ready-to-wear women’s clothes. While the prices here aren’t as low as what you’d find at H&M, they’re not too steep, either. And items like a coral handbag ($195), a wool striped skirt ($90) and gold knuckle rings ($45) definitely have the added bonus of looking more expensive than they are.


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