Zadig & Voltaire 

The Upper East Side may seem an unlikely neighborhood to sell skull-emblazoned suede purses ($295), but this French label thinks its luxe and laid-back mix will win over local shophounds. The brand’s fourth NYC location (the others are in the West Village, Soho and the Meatpacking District) is minimal with lots of white and bright fluorescent lights. The details are in the clothing, as evidenced by long-sleeved cotton T-shirts ($125) featuring tiny skull collar buttons and delicate chainlike cardigans ($400) made from viscose and nylon. Those on a budget can snap up women’s straw hats with python-print ribbons ($105). Rock & roll dudes will appreciate plaid oxford shirts ($205) and leather jackets ($965).