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Both locations of this modern yoga mecca boast an impressive variety of classes, but it’s the West Side studio that wows with its selection of downward-dog-ready apparel and accessories. The spacious, Zen-like shop stocks everything a modern yogi could desire, including colorful mats ($47–$66) and stretchy yoga pants ($75–$88). Standouts include Tanya B’s tie-dye organic halters designed by Pure instructor Tanya Boulton ($85) and electrifying neon lace Phat Buddha sports bras ($55). For those who want to embrace the Om lifestyle without breaking a sweat, there are wellness-themed books, candles and Chakra-printed tanks, but none offers the tongue-in-cheek humor of Alternative Earth’s spiritual gangster graphic tees ($48).
204 W 77th St
|Cross street:||between Broadway and Amsterdam Ave|
|Transport:||Subway: 1 to 79th St|
|Opening hours:||Mon–Fri 8am–9pm, Sat–Sun 9am–6pm|
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