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Pure Yoga

  • Sports and fitness
  • Upper West Side
  • price 2 of 4
Pure Yoga

Time Out says

Both locations of this modern yoga mecca boast an impressive variety of classes, but it’s the West Side studio that wows with its selection of downward-dog-ready apparel and accessories. The spacious, Zen-like shop stocks everything a modern yogi could desire, including colorful mats ($47–$66) and stretchy yoga pants ($75–$88). Standouts include Tanya B’s tie-dye organic halters designed by Pure instructor Tanya Boulton ($85) and electrifying neon lace Phat Buddha sports bras ($55). For those who want to embrace the Om lifestyle without breaking a sweat, there are wellness-themed books, candles and Chakra-printed tanks, but none offers the tongue-in-cheek humor of Alternative Earth’s spiritual gangster graphic tees ($48).


204 W 77th St
New York
Cross street:
between Broadway and Amsterdam Ave
Subway: 1 to 79th St
Opening hours:
Mon–Fri 8am–9pm, Sat–Sun 9am–6pm
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