Time Out says
If you shop at Sephora just as much as you do at your local bodega, spend hours watching beauty gurus on YouTube and know the difference between contouring and strobing, Beautycon is your motherland. (Welcome home, fellow beauty junkie!) And after the success of the first-ever pamper fest in 2015, the selfie nirvana keeps coming back to NYC for a full-day of glamorous fun. Explore interactive booths featuring new and unique cosmetic, skin-care and hair-care brands, celebrity meet and greets and empowering panels that discuss themes such as entrepreneurship, social media and how the beauty industry is changing for the better. You’ll walk away with free beauty swag, too, of course!