Worldwide icon-chevron-right North America icon-chevron-right United States icon-chevron-right New York State icon-chevron-right New York icon-chevron-right Check out designer-customized helmets for the Super Bowl (slide show)

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Photograph courtesy Bloomingdale'sBetsey Johnson
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Photograph courtesy Bloomingdale'sBloomingdale's
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Photograph courtesy Bloomingdale'sDannijo
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Photograph courtesy Bloomingdale'sTOMS
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Photograph courtesy Bloomingdale'sCynthia Vincent for Twelfth Street
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Photograph courtesy Bloomingdale'sDiane von Furstenberg
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Photograph courtesy Bloomingdale'sDonna Karan – DKNY
 (Photograph courtesy Bloomingdale's)8/10
Photograph courtesy Bloomingdale'sPamela Love
 (Photograph courtesy Bloomingdale's)9/10
Photograph courtesy Bloomingdale'sNicole Miller
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Photograph courtesy Bloomingdale'sRag & Bone

Check out designer-customized helmets for the Super Bowl (slide show)

Bloomingdale’s commissioned cool designers like DVF, Betsey Johnson, Steven Alan and more to put their spin on NFL headgear

By Marley Lynch

In celebration of Super Bowl XLVIII, Bloomingdale's helmed a collaboration between the NFL and the Council of Fashion Designers of America, resulting in 48 helmets customized by a slew of high-profile designers. The fancy headgear is being auctioned off to benefit the NFL Foundation until February 4, and you can go see them in person until then in the windows of the iconic department store's 59th Street location.

RECOMMENDED: All New York Super Bowl coverage

Click through ten of our favorites, from Dannijo's sparkle-encrusted design and Bloomies' Gotham-centric noggin protector, Pamela Love's feathered creation and Betsey Johnson's rose-covered hard hat. If you like what you see, check out the full selection of haute couture helmets. Now if only we could get the players to look so fashionable…


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