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In celebration of Super Bowl XLVIII, Bloomingdale's helmed a collaboration between the NFL and the Council of Fashion Designers of America, resulting in 48 helmets customized by a slew of high-profile designers. The fancy headgear is being auctioned off to benefit the NFL Foundation until February 4, and you can go see them in person until then in the windows of the iconic department store's 59th Street location.
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Click through ten of our favorites, from Dannijo's sparkle-encrusted design and Bloomies' Gotham-centric noggin protector, Pamela Love's feathered creation and Betsey Johnson's rose-covered hard hat. If you like what you see, check out the full selection of haute couture helmets. Now if only we could get the players to look so fashionable…