Photograph: Jessica Lin
Photograph: Jessica Lin |

“Back in the ’20s, Henri Bendel brought Chanel to America for the first time,” Santana says. “And [1920s fashion] is a huge trend on the runways now. I knew that the Brooklyn Museum had fashion sketches, and that some of them were designed for Henri Bendel. To my surprise, they had tons and tons of sketches, all the way from the turn of the century into the 1940s.”

Henri Bendel: The season’s chicest holiday window display

Go behind the scenes of Henri Bendel’s luxe ’20s-themed holiday window display, with dresses made of licorice, a tree covered in paper flowers and more.

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Christmas starts in February for Gilberto Santana, the visual director at Henri Bendel (712 Fifth Ave at 56th St; 212-247-1100, henribendel.com). That’s when he and his team begin conceptualizing the store’s holiday window display, which encompasses not only the front windows, but also its sumptuous atrium. This year, Santana took his inspiration from 1920s fashion sketches in the Brooklyn Museum’s archives. Using unlikely materials like filmstrips and red licorice sticks, he worked with a team of more than 100 to reinterpret dresses made to order for the period’s Bendel customers. The result: a Jazz Age spectacle that recalls the retailer’s early-20th-century roots in high style.

RECOMMENDED: Christmas in New York guide

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