Ahead of Hulu's release of High Fidelity on Friday, the Brooklyn recond store Rough Trade has transformed into its own version of the vinyl shop on the show and will be giving away merch.
The show is a reimagining of Nick Hornby's 1995 novel by the same name that follows Rob (Zoë Kravitz), a female record store owner who looks back on past relationships through music and pop culture.
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Rough Trade staffers in High Fidelity shirts will be giving away T-shirts, tote bags, die-cut stickers and buttons.
Plus, shoppers who take the Spotify "Love Anthem Swipe-to-Spin" quiz and share on social will receive a High Fidelity vinyl record. Quiz takers must answer a series of five swipeable questions about romance to discover their unique "Love Anthem" and unlock a shareable asset.
Rough Trade is one of seven record stores in the U.S. participating.
In addition to the pop-up, Hulu has partnered with music education nonprofit, Little Kids Rock and will match 50 percent of all gross sales made in the store over the course of the three-day takeover period (up to $50,000) to the music education nonprofit. Little Kids Rock aims to transform lives by restoring, expanding, and innovating music education in schools.