La Mer "Wave Walk"

Thanks to skincare brand La Mer, you don’t have to trek to the beach to view waves in the city. In fact, New York is currently covered with them! The makers behind the coveted moisture cream are collaborating with nonprofit organization Project 0 in an effort to bring awareness to the importance of ocean conservation. With creative direction from famous celebrity artists and musicians, the brand has placed 54 gorgeous, circular sculptures around the city, all of which were designed by talented creators such as Cara Delevingne, Margaret Zhang, Rita Ora, Suki Waterhouse and more. Follow the map displayed on La Mer’s website to catch a wave (or all of them) in person. Big spenders can purchase the fixtures currently up for auction online. The proceeds, of course, go directly to conserving the world’s blue waters.