New Yorkers unafraid of braving the freezing waters of Coney Island will return to the ocean for the Coney Island Polar Bear Plunge on New Year's Day from 11am-1pm. Every New Year's Day for 123 years, swimmers sporting their skivvies or wild costumes dive into the freezing Atlantic to symbolically wash away the year before. Year after year, some 4,000 people take the plunge.
While there is no fee to register, participants are encouraged to make a donation or fundraise in support of the local nonprofit organizations that help families in Coney Island. Those who would like to attend the New Year's Day Plunge can participate as an individual alongside other supporters, join a team or create their own teams to help raise funds. With the safety of plunge participants as a priority, those not wanting to brave the cold can also choose to donate virtually at polarbearclub.org. With a $50 or more donation, participants receive a polar plunge beanie.
"We invite all weird and non-weird folks to be baptized into 2026 with heart-pounding fun in the frigid Atlantic. No experience needed, just bring a towel, a friend, a stranger… anyone! Expect live music, hot cocoa, and epic vibes. And don’t forget to dig that paw deep in your wallet to support local charities. Swim safe, smile big!" said Jarred Lustgarten, president of the Coney Island Polar Bear Club, said in a press release.
Fun fact: The Coney Island Polar Bear Club is the oldest winter bathing club in the United States, dating back to 1903.