The Jack Daniel’s Lynchburg General Store

So you think you know Tennessee Whiskey? Want to get steeped in the art of sour mash? Well, now you can. For one week only in the Flatiron District this September, Jack Daniel’s is bringing some Lynchburg flavor to the Big Apple with a pop-up general store in honor of the Distillery’s 150th Anniversary. There will be a barber shop, barrel-making, southern food, daytime concerts and a virtual reality experience highlighting Jack Daniels’ history as America’s oldest registered distillery. Visitors can also earn exclusive tickets to surprise nighttime events. So pop in and celebrate with Jack Daniel’s and learn about Tennessee's finest.