As any New Yorker would tell you, some of our city’s greatest treasures aren’t always the easiest to find. We’re big fans of secret speakeasies, hidden works of street art and hush-hush rooftop parties—but this mysterious new Soho pop-up is taking things to another level.
Enter InVisible NY: an immersive experience that is guaranteed to take you on a journey like no other. It begins inside an old-school phone repair shop (we won’t blame if you do a double take or two) and from there, things get a whole lot stranger. The shop is everything you remember cluttered phone shops to be: crappy phones, knockoff phone cases, all kinds of accessories—but don’t let that put you off exploring further.
From there, it’s up to you to find the secret door that will lead into the next room. And the next. And the next. We won’t tell you too much about what to expect, other than super ‘grammable installations, familiar scenes turned upside down, multi-sensory experiences and a space where you and your friends can hang out and soak up some tranquil vibes.
It’s in this final space where, on select days and times, you’ll also get to see free performances by some A-list musicians and DJs. We'll keep you in the loop when the full details are announced.
What’s all this for, exactly? Well, the answer is in the name. InVisible NY is presented by Visible: a brand new, consumer-centric phone service that is taking the clutter out of the way you use your phone. They’re all about getting rid of complicated bills, confusing plans and having to spend hours on the phone sorting out brain-meltingly complex terms and conditions. Instead, Visible members simply pay $40 a month and receive unlimited data, messages and minutes, at speeds up to 5 Mbps, with no hidden fees or contracts. And it’s all on Verizon’s 4G LTE Network. The best part? It’s all in one app. Simple.
If you’re itching to find out more about InVisible NY, then you’ll just have to come and discover it for yourself. Doors open on Thursday November 8. InVisible NY will bring the intrigue: all you need to take with you is your sense of curiosity.
InVisible NY is located at 435 Broadway New York, NY 10013, from November 8-25 2018. General admission opens 11/8.