That feeling when you've been shopping all your life but you've got nothing to wear. It’s a universal sartorial crisis for women, no joke. And it doesn't help that our daily commutes are flooded with gorgeous OOTDs on Instagram. Where did she buy that bag, you wonder. And how do I get my hands on one?
Perhaps there's a solution: a shopping app that curates enviable, editorial-style content and sells every piece the model wears, from head to toe. Oh wait, it exists. And it's called Fashory, a new retail platform for ladies who need fashion inspiration to put an outfit together. From Sunday brunches to casual gatherings to office attire, the app has all occasions covered, so you don’t have to put too much thought into what to wear.
Created by a trio of stylish techies (yes, there is such a thing), the founders are ladies who seek to help the modern working woman avoid the hassle of flipping through countless racks to find the perfect outfit. The brands available are specially curated to slant towards affordable luxe, so items typically range from $100 to $300. Look out for indie local and regional brands such as Rinrata from Thailand and Vert Malan from Japan, alongside homegrown designs by Reckless Ericka and Pleatation. – Andrea Cheong
Download the Fashory app from the iTunes App Store now, or Google Play early next year.