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There's only one direction to go from January 30 to February 9: Swee Lee Flagship Store. The music space is celebrating pop heartthrob Harry Styles' sophomore album with a pop-up where fans are welcome to strike a pose and recreate the iconic album art at the photo wall. Then on February 1 – Harry Styles' actual birthday – put on your party hat for a birthday bash filled with games, cake, drinks, photo booth and more. Test your knowledge with a Harry-trivia and win attractive prizes. Of course, the entire experience is soundtracked with tracks off the hot new album.