Could this be Johor Bahru's most exciting waterfront neighbourhood yet?

When people think of Johor Bahru, they often think of quirky cafés, shopping hauls and late-night supper spots. But venture towards the waterfront and you'll discover a different side of the city – one where morning coffees come with sea views, evening strolls replace mall-hopping, and a day out can easily go on till late night.

Stretching along the Straits of Johor, R&F Princess Cove is reshaping this corner of JB into a destination that's worth exploring at your own pace. Start your day with breakfast overlooking the water, spend the afternoon at R&F Mall browsing shops or catching a movie, then wind down with dinner by the promenade as the sun sets over the skyline. With dining, retail, entertainment and leisure offerings all within easy reach, it's the kind of place that encourages you to slow down and stay awhile.

The timing couldn't be better. With the Johor Bahru–Singapore RTS Link set to launch in 2027, this part of the city – which is strategically located next to an RTS Link station – is poised to become one of the most connected addresses in the region. Even today, visitors can easily access the Johor Bahru checkpoint via a covered pedestrian link, while complimentary R&F shuttle services provide an added layer of convenience.

Whether you're commuting across the border, planning a weekend visit or simply exploring a different side of JB, travelling to and from Singapore will soon be easier than ever. This opens up new possibilities for work, leisure and everyday life.

Adding to the buzz is New Casa Suites, the latest residential phase within R&F Princess Cove. While many developments promise a lifestyle upgrade, this one leans heavily into wellness and recreation. Its standout feature is the Urban Sky Sports Park, where residents can start the day with laps in a 50-metre Olympic-standard swimming pool, rally on the tennis court, shoot hoops on the basketball court, or squeeze in a workout at the gym. There are also family-friendly spaces designed for everything from weekend gatherings to laid-back afternoons.

“With direct access to the CIQ [checkpoint], extensive lifestyle facilities and a welcoming international community, it delivers a level of convenience and comfort that is truly exceptional,” shares one R&F Princess Cove homeowner.

The development offers a wide range of homes, from compact studios and one-bedroom apartments to spacious four-bedroom residences and a limited collection of penthouses. And while the waterfront lifestyle may be the draw, the project's steady progress offers added reassurance. The first tower has already reached its topping-out milestone, placing New Casa Suites among the most advanced residential developments currently under construction in Johor Bahru city centre, with handovers expected from 2028. 

In the meantime, newly completed show units are now open for viewing, giving visitors the opportunity to step inside and experience what life in this growing waterfront community could look like.

As JB continues to reinvent itself, places like R&F Princess Cove show that the city's future isn't just about where you shop or eat – it's about how you live, work and play. Find out more here.