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When BEAMS opened its first standalone Singapore store at New Bahru earlier this year, it quickly became one of the city's most talked-about retail arrivals. The limited-time flagship brought the brand's signature blend of fashion, lifestyle and design to the city, alongside a tightly curated selection from its in-house labels, including BEAMS and Demi-Luxe BEAMS, across menswear and womenswear.
Now, the excitement continues. From now until August 23, the store is hosting its first-ever BEAMS JAPAN pop-up, bringing together a thoughtfully curated collection that celebrates the many faces of Japan. Think craftsmanship, art, food, fashion and everyday design – all in one space and only for one month.
Alongside limited-edition BEAMS JAPAN logo T-shirts and tote bags, you'll find plenty of treasures that go beyond fashion. Designed exclusively for Singapore, the collection comes in a celebratory red colourway inspired by Singapore's National Day and history, making these pieces distinctive keepsakes for both locals and visitors alike. Browse traditional daruma dolls that symbolise perseverance and good fortune, pick up a classic uchiwa fan, or discover beautifully crafted items that celebrate Japan's renowned craftsmanship and eye for detail.
One highlight that's sure to catch your eye is the collection of custom tatami-beri pouches by Takada Orimono. Crafted using the decorative fabric traditionally found on the edges of tatami mats, these colourful accessories give a centuries-old Japanese craft a fresh, contemporary twist – proof that even the smallest everyday items can tell a story.
Whether you're looking to refresh your wardrobe, hunt down thoughtful gifts or simply immerse yourself in Japanese culture, this limited-time pop-up deserves a spot on your itinerary. It's a rare opportunity to experience a different side of Japan through the lens of one of the country's most beloved lifestyle brands – and with just a month to explore it, you won't want to leave it too late. Find out more here.