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Korean makeup brand I'M MEME to launch in Singapore

Written by
Kristie Teo
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Calling all K-beauty junkies, the Korean makeup brand I’M MEME is coming to Singapore mid-October, debuting across 10 selected Guardian stores. Known for being trendy, youthful and affordable, I’M MEME has been growing each year since their successful 2014 launch into the Korean beauty scene, and even rebranded last year with an image and packaging makeover.

I'M DAY TO NIGHT EYE SHADOW PALETTE
I'M DAY TO NIGHT EYE SHADOW PALETTE
I'M MULTISTICK
I'M MULTISTICK

I’M MEME speaks to all fashion-forward and stylish individuals, whether you’re looking to play it safe by enhancing your natural features or are going for a bolder makeup look. Offering over 390 makeup products for effortless application, the collection ranges from multi-functional palettes for the eyes, brows, and cheeks ($32.90) in five different shades, to multi retractable sticks ($26.90 – $32.90) for blush, bronzer, highlighting and contouring the face.

I'M TIC TOC LIPSTICK
I'M TIC TOC LIPSTICK
I'M DUAL MULTI STICK
I'M DUAL MULTI STICK

Get your hands on its signature heart-shaped I’M TIC TOC Lipsticks that come in 10 flattering shades. Providing full coverage and amazing colour pay-offs with a soft satin finish, it’s an essential lip product to try if you’re looking to get into K-beauty. The colour also fades out gradually through the day, so toss all those worries about a patchy lip aside. Here's a tip: Use a lip scrub and smack on some lip balm before application to get the illusion of naturally luscious lips. We're betting these to sell out before you can even say "Anyounghaseyo".

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