Singapore’s beauty scene has entered her King Kylie era. After two successful pop-ups, including the recent candyfloss-pink café takeover at Alani, Kylie Cosmetics finally sets up shop. Kylie Jenner’s billion-dollar beauty baby has opened its first-ever standalone store in Southeast Asia, right in the heart of Bugis Junction – and yes, fans are already pouring in.
Located along Hylam Street, the new open-concept store channels a stylish, modern minimalism that lets the pops of Kylie Cosmetics pink shine. You can find all its beauty products here, including Kylie Jenner's Cosmic fragrances. The casual space is perfect for swatching, selfie-taking and spending.
But the biggest headline? The coveted King Kylie Collection has landed in Singapore – and it’s only available at this store and only while stocks last. Get ready for bold throwbacks to Kylie’s peak Tumblr-era looks, reimagined with 2025 formulas. The collection celebrates the brand’s 10th anniversary with a 10-shade eyeshadow palette inspired by her ever-changing hair colours, re-released matte Lip Kits in limited-edition shades, glossy Supple Kiss Lip Glazes, and a loose powder highlighter for that 2015-core glow.
To celebrate the store’s grand opening, Kylie Cosmetics is rolling out a weekend of exclusive activations from November 21 to 23. Top spenders can walk away with a full King Kylie PR kit – the kind influencers unbox dramatically on social media – while early birds who pick up a Lip Kit score a free lip charm. Spend $120 and you’ll even get a personalised tooth gem or glitter tattoo, because if you’re transforming into Kylie, you might as well commit to the bit.
The fun continues into Black Friday weekend from November 28 to December 1, where shoppers can get their hands on gifts like mini fragrances, tote bags, pouches and mirrors when they spend $180 or more, plus an extra 20 percent off storewide with no minimum spend. There’s even an exclusive Kylie’s Favourites bundle for the first 50 customers, featuring her go-to fragrance, Lip Kit and skin tint at a hefty discount.
So head down and channel your King Kylie era – you’ll want to be part of it before the glitter settles.
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