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Apple iPhone 13
Photograph: Apple Inc

New Apple iPhones and iPads have better cameras, performance, and pretty colourways

The top announcements from Apple's September 14 launch event

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Written by
Cheryl Sekkappan
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Ready to get a new smartphone or device? If you're on the Apple train, then get excited for the new goodies that were launched at the Apple event on Thursday, September 14. The company has launched a slew of new iPhones and iPads that boast improved cameras and processing speeds, as well as attractive new colourways – because yes, aesthetics are important too. Here are some of the top announcements to get psyched about.

iPhone 13 and iPhone 13 mini

The new iPhone 13 and iPhone 13 mini will wow you with its sleek flat edges and five gorgeous new colours. Take more stunning photographs too, thanks to a new Wide camera and sensor-shift optimisation for steadier, brighter pictures. And turn your favourite memories into mini-movies with the new Cinematic mode, which has beautiful depth effects and automatic focus changes.

Both iPhone 13s are powered by the all-new A15 Bionic chip. Apple says it's 50 percent faster than competitors, but all you need to know is that it means better and faster video gameplay, streaming, and other productivity tasks on your phone. It means better battery life too – the iPhone 13 buys you another two and a half hours in a day compared to the iPhone 12. 

Available in pink, blue, midnight, starlight and (PRODUCT)RED, preorder these phones starting 8pm on September 17. Prices start at $1,299 for the iPhone 13, and $1,149 for the iPhone 13 mini.

iPhone 13 Pro and Pro Max

The four new iPhone 13 models have plenty in common, including the new A15 Bionic chip, new Super Retina XD5 OLED display, faster 5G, and yes – a smaller notch, so you have better screen real estate. 

But the Pro series really reaches another level with its upgraded cameras. Don't worry about dim photographs the next time you try to snap a group shot over dinner – wider apertures on the main and ultra-wide cameras mean that low-light photography is now improved by up to 92 percent. Get a super sharp, up close shot of a pretty flower, or a long-range shot of, for example, cute otters swimming in the distance, thanks to the iPhone Pro series' new macro mode and upgraded telephoto camera. 

The Pro series have also been given a bigger battery boost, and now goes up to a whopping 1TB of storage. Available in graphite, gold, silver and sierra blue, they'll be open for preorder starting 8pm on September 17. Pick them up at $1,649 for the iPhone 13 and $1,799 for the iPhone 13 Pro Max.

iPad and iPad mini

If you want a device you can work, study, and play on, then the new iPads are an attractive option. An affordable choice would be the iPad (9th generation), now faster and more powerful thanks to the A13 bionic chip. Take video calls effortlessly too, now that its new 12MP ultra-wide front camera is equipped with Centre Stage, a feature that automatically pans the camera to keep you in view as you move around on calls. It's also compatible with the Apple Pencil and Smart Keyboard, essentials to complete your workspace. 

The iPad mini packs an even greater punch with the new A15 Bionic chip. Its front camera is just the same as the new iPad, but the back camera has been further upgraded for sharper photos and better low-light capability. So you can work faster and better, the mini also supports 5G and USB-C.

Both iPads are available to order right now on apple.com/sg/store. The iPad starts at $499 in silver and space grey, and the iPad mini starts at $749 in pink, starlight, purple and space grey. 

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