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Porsche’s new lifestyle store opens at Jewel with café, retail and car experiences

There’s plenty to eat, shop and explore at the new lifestyle-led brand space

Cam Khalid
Written by
Cam Khalid
Branded Content Editor
Porsche
Photograph: Porsche
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If you thought Jewel Changi Airport was already a feast for the senses, think again. The hub at the world’s best airport has recently added new restaurants and retail stores, and Porsche has just rolled out its first-ever lifestyle-led store in the heart of it all – and it’s not just about cars.

From the glisten of an iconic model to the crunch of artisanal sandwiches, Porsche at Jewel is a full-throttle brand experience that promises to shift gears for both locals and globetrotting visitors alike. Parked right beside the Rain Vortex and Forest Valley, this isn’t your usual car showroom – that’s reserved for the Porsche Studio Singapore in Bugis. With warm, inviting interiors in light ivory and a pop of mint green, Porsche at Jewel is designed to make you explore the brand, linger with a coffee in hand, and even Instagram everything. Read on to discover what’s waiting inside.

Porsche
Photograph: Porsche

What to eat and drink at Café Carrera by Baker & Cook?

Foodies, your pit stop has arrived. Café Carrera continues Porsche’s long-running partnership with Baker & Cook, offering a menu inspired by legendary road trips around the world. Think hearty sandwiches (from $15) that transport you from the Hui Van Pass in Vietnam to California’s Highway One in the US – each bite crafted to fuel your wanderlust. 

Porsche
Photograph: Cam Khalid

But don’t leave without trying the spicy otah pain suisse ($7) for that punchy local twist, and the ultra-indulgent ondeh-ondeh cake ($11) that hits the sweet spot. Add in a box of eight limited-edition macarons ($38) inspired by Porsche’s Paint-to-Sample colours and Singaporean flavours like pandan kaya and milo, and you’ve got a pit lane of sugary and savoury delights.

Wash it all down with a selection of coffees (from $4.50) and teas (from $6.50), available both hot and cold. Matcha fans, we see you – there’s matcha latte for $7.50. And if you can’t get enough, you can always upsize for an additional $1.

Porsche
Photograph: Porsche

Where can I see the cars at Porsche at Jewel? 

Car fans, this is where your heart races. Right by the entrance, the Culture Garage is a rotating gallery of automotive excellence, mixing heritage with innovation. Right now, it houses a striking red Porsche 911 Carrera, set against a backdrop of Joo Chiat Road’s iconic shophouses – a nod to both Porsche’s legacy and Singapore’s 60-year journey. There are plans to spotlight different seasonal highlights, rare vehicles, and themed collections every few months, so even returning guests will always find a fresh thrill.

Porsche
Photograph: Cam Khalid

Are there any Singapore-exclusive merch to take home?

Yes, and you’ll want to clear some luggage space. The Porsche Lifestyle store is stacked with apparel, accessories, and limited-edition drops, including the cool Tiffany Lovage collab, celebrating Singapore’s kopi culture with playful, locally inspired artwork. We’re talking tees, key rings, thermal mugs, and more.

There’s also a special Singapore edition of the Curves magazine by Stefan Bogner – the creative mind who dressed the space in warm, welcoming design touches, blending road trip stories from across the region with rare treasures pulled straight from the Porsche vault.

Porsche
Photograph: Porsche

For some serious style, check out the motorsport collection, Puma collabs, and seasonal fashion capsules. Whether you’re into race-ready gear, sleek everyday wear, or quirky collectibles, Porsche at Jewel has curated something for every kind of enthusiast.

Porsche
Photograph: Porsche

What else to expect at Porsche at Jewel?

The fun doesn’t stop at coffee, cars, and cool collections. Porsche plans to carve out a dedicated section of the store for the upcoming Porsche Experience Centre (PEC ) Singapore, opening in 2027, just 20 minutes away from Changi Airport. Car enthusiasts and families can look forward to adrenaline on the track, stories from the Porsche Museum, immersive simulators, family activities, and plenty of eats at the PEC.

When the PEC is opened, future visitors will be able to get a first taste of its hospitality right here at the Jewel, with a specially curated reception area and the option to book experiences directly from the store. Imagine getting chauffeured from here straight to high-octane driving thrills – a perfect pit stop before the main event.

Discover more about Porsche at Jewel here.

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