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Visit the Chanel Le Rouge beauty pop-up store in Singapore

Delfina Utomo
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Delfina Utomo
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The iconic French brand Chanel is back with Le Rouge, another curated beauty pop-up store in Singapore. The colour red – the signature shade of Gabrielle Chanel – is being honoured this time, and also the main theme for the laboratory-style set up, dedicated to exploring red through textures and forms. While the pop-up opens to the public from October 17 to 21, you start booking your slots for your visit in advance. 

Chanel Le Rouge

Enter the Le Rouge installation and find yourself surrounded with the the intense vermillion red that the Mademoiselle loved so much. Start from the Red Factory, a mix of art and immersive stations. Check out large cylinders loaded with an infinite and trippy array of lipstick and nail polish, and then sit yourself at a makeup station to sample and experiment with all shades of red. A digital wall of moving lips in the hues and textures from the House's collection might also help inspire you. Feel confident with your chosen shade of red, before you walk away to the next new experience.

Chanel Le Rouge

The journey continues through the Red Corridor where guests seem like they are walking through an illuminated bottle of Chanel Nº5. As part of this exclusive pop-up, the limited red edition of the classic perfume from the brand. Don't forget to spritz some and move along to the final red room. 

Chanel Le Rouge

Feeling parched after the multi-sensory experience? Settle down in a red booth at the covert lounge area within this exhibition. The Red Bar is an elegant and muted experience – away from the rest of the installation. It's also where you can enjoy specially concocted red cocktails after a spot of shopping in the pop-up.

Chanel Le Rouge
Chanel Le Rouge
Chanel Le Rouge

Ready to paint the town, and your Instagram feeds red at Le Rouge? Check out other pop-ups this month as well. 

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