We get it. Red and white are the colours of our flag – but surely it doesn't have to be on everything, right? Which is why it's refreshing to see Uniqlo come up with a range of t-shirts reppin' our local neighbourhoods. To celebrate a decade of calling Singapore home, the Japanese brand teamed up with Singapore artist EJ (@ewejintee) to create typography art of some well-loved Singaporean heartlands.
Wear your kampung spirit loud and proud on your shirts – especially if you're from Serangoon, Tampines, Telok Blangah, Yishun, Katong, Punggol, Bukit Timah, Bedok or Toa Payoh. Each t-shirt also features an iconic part of the neighbourhood – the dragon-shaped playground makes a cameo in the Toa Payoh shirt, the colourful TV test pattern appears on the Tampines shirt and Katong's shirt reps its highly Instagram-worthy shophouses.
Can't find your neighbourhood in the range? You can always create your own version and print it out on a t-shirt in the store. Another local illustrator is already on it with his hilarious takes – think Sengkang dolphins and gangs in Hougang – of the neighbourhoods not mentioned in the official campaign. Each t-shirt costs $29.90 (adults) and $24.90 (kids) and is found exclusively at the at Uniqlo Orchard Central Global Flagship Store.