3INA

Bold vibrant colours are the DNA of 3INA, a London-based beauty brand that’s pronounced as ‘mee-nah’, which has just set up shop in our shores. Expect monthly product launches, seasonal trendy pieces and exciting collaborations from this cruelty-free and paraben-free brand. Overwhelmed by options? Start with its iconic glow-to-the-heavens The Highlighter 201 ($23), pearlescent dusky pink The Cream Eyeshadow 312 ($19) and The Longwear Lipsticks ($16).