Bershka

New blood is always a good thing. Spanish newbie label Bershka offers funky fashion for teens, young women and men. The women’s department has two lines, Bershka and BSK, with the latter for younger shoppers (think under-18s). The icing on the cake: new stocks arrive twice a week. In line with the label’s strong association with urban culture – in particular electronic music – they have set up Club Bershka, made up of the DJ Academy and DJ Playground. The Academy will have popular DJ Hasnor and DJ KoFlow giving classes, while the Playground will pick talented young music enthusiasts to spin at the store.