Faux Fayc

One glance at its sleek black makeup counters and you might mistake it for NARS – but Faux Fayc is local and proud of it. Co-founders Eileen Poh and Yuan Ng started out in 2014 with one product: a black volumising and lengthening fibre mascara designed for Asian eyelashes. The brand has now expanded to offer matte liquid lipsticks ($16), mattifying mousse foundations ($58) and pressed blushes ($34) – with a flagship store to boot.