Gary Tay, 30, began with the goal of running an indoor skateboarding facility. Two and a half years in, a number of factors – the saturation of the skateboard market, high-nosery (skateboarders think they’re superior to longboarders), the joy of riding (as opposed to the skateboard’s emphasis on tricks) and the genre’s growing popularity – prompted Tay to specialise in longboard products.
He now has at least 300 longboard decks across ten brands, stocked in his hill-surrounded space. "Casual longboarding is great in Singapore as we have one of the best-paved networks," says the limelight-shy dual-boarder, who practises the more serious downhill and freeriding disciplines. As for the name of the shop: "The “Love” is there to remind us why we are doing it. The space is actually meant to be more than a shop: it’s also a hangout and meet-up point for longboarders," he explains.