Maison Margiela may be a fashion brand but it is also known for its Replica concept which is a collection of clothing and accessories inspired by vintage pieces collected from around the world. It's most popular product? The range of Replica fragrances. Rather than focus on the scent notes and ingredients, the range is named after memories and visual cues. The brand’s hero-scent, Lazy Sunday Morning is powdery and gentle, and reminds you of 'soft skin and bed linen'.
You can now shop the range of fragrances at its flagship boutique in Ngee Ann City, Takashimaya Mall which showcases the full Replica collection including 15 fragrances including the bestseller Lazy Sunday Morning, the bewitching Whispers In The Library, the cult favourite Jazz Club – and also 7 candles. The luxurious and all-white setting of the store has different experiential zones for the shoppers like the Bestseller Zone, a discovery zone and also a personalisation station where customers can choose their favourite Replica fragrance and put their own special memory on the label.