Local grocers Mr Farmer prides itself to be where the ‘ho liao’ is – that's 'good stuff' in colloquial terms and so far, they have been delivering their promise on quality meats that are also ethically and sustainably farmed.
The bestseller at Mr Farmer is the GG French Poulet, a French breed of chicken which is the preferred choice in several top restaurants in Singapore. All the chickens are bred for a minimum of 60 days to ensure natural growth and are fed a vegetarian and natural diet free of growth promoters. The chickens are also accommodated in a stress-free environment, close to a free-roaming one and outside of cages. Compared to the regular broiler chickens, this special breed are lower in fat, sodium content and cholesterol.
Besides chicken, you can shop other premium meats like pork (the Gooralie free-range pork is a crowd favourite), beef and also fresh eggs. The concept of One Welfare is an important one to the brand – it recognises that animal welfare, human well-being and the environment are all interconnected and it is also a goal of the team to spread the word and educate the public on the importance of ethically sourced and ethically farmed ingredients.