The popular high-end streetwear brand Off-White was created by Virgil Abloh in 2012 so its popularity isn't new but somehow, whatever the brand rolls out (case in point: a rug which was a collaboration with IKEA) gets sold out immediately just like that. Joining the brand's flagship location on Orchard Road is the new Off-White store located in Paragon Shopping Centre.
Done up in a more indulgent and luxurious style compared to the industrial-chic first store, the all-pink outlet is also completely dedicated to Virgil Abloh's Off-White womenswear collections. Shop trendy floral jumpers, blouses, dresses, athleisure wear and more.
And when we say all-pink, we mean it. Pink is everywhere – it's in the marble flooring, herringbone wallpaper and velvet curtains while bronze shelves and metal-cage silhouette chair lend the store some warmth and also adds to the luxe factor.