The Body Shop has always prided itself in being cruelty-free, making sure that its ingredients are all-natural and ethically sourced. It's gained plenty of loyal customers through the years with its signature range of products that are not just effective but also suits various personalities. Many people swear by its scents, be it strawberries or British roses – but the best part is that the brand actively promotes saving the planet so you don't just smell good – you also do good.
Its new concept store at ION Orchard is celebrating the activist spirit of The Body Shop. The shop has been transformed into a space that embraces social change and awareness. Shoppers are encouraged to explore and recycle products, and also read up more on where key ingredients come from.
At the DIY Gifting Station, customers can get creative while wrapping their gifts and personalise them with fun and funky stamps and stickers. The Scents of Life fragrance collection corner houses 16 cruelty-free fragrances and spritzes for women and men and Activist Bay is where you can learn about The Body Shop’s activist roots and passion for inciting change. If you're thirsty, you can also hydrate or fill your reusable bottle at the Water Station.
Building on the brand's beliefs and commitment to the environment, the fittings and decor in the store are also eco-friendly. You'll find plenty of sustainable and green materials like reclaimed wood and recycled plastics, a zinc cladding facade (zinc uses less energy during production than other metals) and EKOply for the worktop surfaces that is manufactured from recycled material destined for landfill.
All these features are exclusive to the ION store so drop by for a slightly different – and more empowered – shopping experience.