Established in 2015
Known for: salted egg yolk snacks that you can easily pick up from a convenience store
Back when the salted egg yolk hype train showed no signs of slowing down, The Golden Duck launched its signature salted egg potato crisp snack, followed by its gourmet salted egg fish skin. In 2016, it took what quickly became a local favourite snack and brought it to the Philippines. It’s now in over 20 markets across Asia, Europe and the United States. “We went from selling 50 packets a day to over 25,000 packs a week in Singapore alone,” shares Jonathan Shen, one of the founders of The Golden Duck.
But his partner, Chris Hwang, tells us that The Golden Duck never intended to be just another salted egg snack company. “We set out with the same vision from day one: to be a leader in the gourmet snacks space, crafting the most complex, dishaccurate snacks in the market. We’re not afraid to push the limits of what a snack can be.”
WHAT’S NEW
The Golden Duck’s Sichuan Mala Hot Pot capitalises on Singapore’s love for all things spicy. It’s a fiery snack of beancurd skin, mushrooms and fish skin. It even designed a mala-themed online game called Mala Chase.
DID YOU KNOW
Founders Jonathan and Chris were 25 and 24-years-young when they founded The Golden Duck.