This jewellery brand experience centre is the world's first to bring you through a gemstone journey

Besides making sure that all gemstones are ethically sourced, what’s most impressive about Madly Gems is that their brand experience centre is a revolutionary retail concept. Supported by the Singapore Tourism Board, the brand puts forth an experience that’s elevated, amplified and truly experiential.

They’ve also recently launched a new jewellery collection, “Level Up”, signifying how they’ve reached new heights – both metaphorically and physically. With their first-ever curated collection, you can expect many signature designs to be incorporated within the pieces, including expert layering of gemstones and fine gold work. 

For this collection, you have true works of art like the ‘Into the Depths’ Tanzanite cocktail ring ($15,800), an absolute stunner with dazzling white diamonds all around. Take a look at the ‘Lightning’ teal sapphire ring ($4,800) too, for an elegant piece that’s perfect for everyday wear. You can also find other gorgeous pieces like the ‘I’mPEARfection’ ring ($9,988) that’s fitted with a hot pink Mahenge Spinel – it’ll stand out on every skin tone, or the ‘Why Choose?’ Toi et Moi ring ($14,500) which is intricately designed with Malaia Garnet, blue Tanzanite, and custom-cut white diamonds.

They’ve got a team of eight graduate jewellery designers, and based on the brand’s stunning portfolio, each designer is filled to the brim with sheer talent. Simply let them know what you’re after, and they’ll transform your musings into a work of art – the fine jewellery piece you’ve always dreamt of. Another plus: they’re also Singapore’s only presence at the mines in Mahenge, Tanzania, making them truly mine to market and allowing them to guarantee that their gemstones are ethically sourced and produced.

This way, you wouldn’t need to inspect your jewellery too closely, wondering if they came from dubious sources or black market dealings  – feel free to flaunt your treasured earrings or engagement ring all you want.

For an elevated bespoke jewellery experience, there’s none other like Madly Gems in Singapore. It’s founded by ex-DJ Maddy Barber, and as she says, “the unglamorous side of fine  jewellery allows us to truly appreciate the beauty of Mother Nature”. And that’s exactly what you will experience – the raw beauty of untreated gemstones at the Madly Brand Experience Centre.

Besides being our country’s only fine jewellery brand to specialise in coloured gems, we applaud Madly Gems for making sure that all gems used are of top quality and are ethically sourced. Whether it’s for a heartfelt gift or simply an everyday celebration of life, the jewellery pieces here will be treasured for decades. 

You can find the Madly Brand Experience Centre at 13 Ann Siang Rd, Singapore 069693. Daily 10.30am-6pm.

If you’re keen on finding out more about this local fine jeweller and their ethically sourced gemstones, check out Madly Gems here.