To attract the younger, online crowd, trendy snacks, and instant noodles not commonly found in Singapore are prioritised. An online-only package ($29.90), the 555 Snackbox, was thus created. Inside, the box comes stuffed with 10 of Thai Supermarket’s best-selling treats, including fried oyster mushrooms, crispy butter toast snack, and special Lay’s potato chip collaborations with KFC and Pizza Hut.
Also included in the box is an ‘air ticket’ that offers a discount or free dish at one of six participating restaurants. “We wanted to work together with vendors within Golden Mile Complex, and get people to visit these places that might be overlooked,” says Vanida.
Beyond the website, Thai Supermarket is now also active on various social media platforms. While it already had a Facebook presence, Instagram and Telegram were new additions to the mix.“We put in a lot of effort in creating eye-catching graphics, as well as share stories about Thai Supermarket and Golden Mile Complex,” says Vanida. “As our target audience shifted, we decided that we had to go where they are at – online.”