Wunderground Festival 2023 – an immersive three-year initiative by the Singapore Retailers Association (SRA) to transform Singapore’s retail and lifestyle sector – is here. Held over two venues, a city experience at 37 Emerald Hill from September 21 to October 1, and a heartland experience at Tampines West from October 6 to 15, Wunderground will feature homegrown collaborations between retail and lifestyle brands.
Head down to each part of the festival to discover, explore and shop these exclusive and limited edition collaborations that will have cross promotions and unique product offerings just for you. Expect Instagrammable opportunities, art displays, gastronomic delights, live entertainment with DJs and giveaways to add to the festival atmosphere.
There will also be Tik Tok live streaming with featured brands and influencers for a fresh retail experience. And for those into workshops and learning, there will be The Skill Vault – Workshops where you can participate in fashion, beauty, wellness and crafts-related workshops.
This is the first edition of Wunderground 2023 with two more annual editions planned in the pipeline. Other than boosting Singapore’s retail and lifestyle sector with a fresh perspective, Wunderground also aims to propel homegrown collaborations into international markets in the longer term, as well as attracting a new wave of local talent.
To find out more about this initiative and keep up to date with what’s happening, click here.
