In Japan, when you think of azuki bar, the brand Imuraya immediately comes to mind – this naturally sweet ice cream bar that comes chock full with azuki beans is an easy favourite. As one of the most popular ice cream brands in Japan, Imuraya has been around since 1897 and has sold around 300 million azuki bars per year since 2021.
It’s little wonder that the taste of azuki comes through so strongly, since each refreshing bar is made up of around 100 carefully selected beans. Since azuki beans are also known for being low-fat while high in protein and fibre, this Japanese snack is one that you won’t feel guilty over.
From June 26 to July 2, Imuraya is celebrating the 50th anniversary of this well-loved azuki bar with a one-for-one promo. All you have to do? Buy a box of azuki bars and follow Imuraya Singapore’s Instagram account to redeem your second box for free. You can find this famous Japanese ice cream bar at stores like Isetan Scotts, selected Hao Mart outlets, Iroha Mart, and Poppin at Plaza Singapura. These stores will also be giving away a free azuki bar on June 28 and July 1*, a sweet treat on any hot day.
*Available while stocks last.
Make sure to also head down to the Cafe Terrace by Janice Wong at the Van Gogh: The Immersive Experience. From June 27 to July 31, you’ll find a special menu item where pastry chef Janice Wong creatively creates a new dessert using the azuki bar as a base.