Worldwide icon-chevron-right Asia icon-chevron-right Singapore icon-chevron-right Kronenbourg 1664 is throwing a street celebration at Emerald Hill – here's why you should attend

Kronenbourg 1664 is throwing a street celebration at Emerald Hill – here's why you should attend

Expect live performances, Instagrammable moments and plenty of 1664 beer at this street party on Emerald Hill

Kronenbourg 1664
Time Out Singapore in partnership with 1664 |

Think of drinking at Orchard Road and Emerald Hill is the first place to come to mind. The historic street in the heart of town is a local favourite for post-work drinks, whether at reliable favourites like No.5 Emerald Hill for those har cheong gai wings and martinis, Que Pasa for wine and tapas or Ice-Cold Beer for exactly what it says on the tin.

This July 18 to 20, French brand 1664 – named after the year Kronenbourg Brewery was founded in Strasbourg, France – is making the street even better with an open-air food and beer soirée. Crack open a refreshing pint of 1664 as the Emerald Hill comes to life with a delightful line-up of live performances, interactive activities and all-time favourite bar bites.

Expect a soulful weekend with local songbird Miss Lou serenading the crowd with her retro vocal stylings with a touch of modern sensibility. She’s sharing the stage with R&B funk trio BrB, the geniuses making waves regionally for their unique musical signature. Don’t miss their bangers such as recently-unveiled single, Cool With It.

Have a taste of limited edition 1664 X FATCAT desserts, novel 1664-infused creations the team behind this neighbourhood ice cream joint has come up with just for this event. Beyond food, there's plenty to feed yourself (and your 'gram) with. With its old-school shophouses in vibrant colours complete with French windows, Emerald Hill is hands down, one of the most photogenic spots in Singapore. Add on the stunning set-up of the 1664 Terrace X Emerald Hill event, and we guarantee you’ll snap never-ending shots for your perfectly curated Instagram feed.

The street celebration is taking place from July 18 to 20 from 5pm to 11pm. Not only is admission to the street takeover complimentary, you also get a free serving of 1664 Blanc and an exclusive 1664 X FATCAT dessert when you RSVP here. Plus there are attractive deals on 1664 Blanc and Lager to look forward to during this riveting night out on the town.