Fashionistas, beauty obsessives and anyone who loves a good photo op will want to clear their calendars. From June 5 to 14, Valentino Beauty is taking over CQ @ Clarke Quay Block B with its immersive House Party pop-up, a multi-sensory celebration marking the Southeast Asian launch of Born in Roma Purple Melancholia.
Inspired by the chaotic charm of the 90s and early 2000s house parties, the experience transforms the space into a nostalgic dreamscape – complete with a living room, kitchen, teen's room and master bedroom, each filled with retro details, music, fragrance and plenty of Instagram-worthy moments.
Discover Valentino Beauty's latest fragrance duo – Born in Roma Purple Melancholia Donna and Uomo – while trying fan-favourite makeup products like the Spike lip collection, Colour Crush Blush and Go-Cushion Glow. Think of it as a maximalist’s beauty playground where you're encouraged to swatch, spritz and serve looks.
The party doesn't stop there. Local favourites Birds of Paradise, Equate Coffee and Concocted Affairs are serving up ice creams, coffees and cocktails inspired by the fragrance collection. On June 6 and 13, the space also turns into a music-led party with guest DJs spinning throughout the day and night. Best of all, entry is free with registration here.

