Buckle up and turn on the ignition as you accelerate into the week with the BMWFestSG 2019. The German car company’s experiential event goes into overdrive at Grange Road Carpark from September 13 to 15. It then continues with irresistible offers at Performance Motors (303 Alexandra Road) and Performance Munich Autos (315 Alexandra Road) from September 16 to 30.
The event is set to engage automobile fans in a range of interactive activities, exciting giveaways and event exclusive deals. Besides delving into the world of BMW in the name of fun, it also celebrates innovation, giving you a first look at the brand-new BMW models and the launch of THE 1 – the all-new BMW 1 Series.
Image credit: BMW
King of the road
Explore the sleek designs, driving dynamics and technical features of the new arrivals. Marvel at the modern THE 1 (the all-new BMW 1 Series), the ultimate sports sedan THE 3 (the all-new variant BMW 320i Luxury), the powerful and high-performing THE X3 M (the first-ever BMW X3 M Competition), and the dynamic THE X4 M (the first-ever BMW X4 M Competition).
Fuel your car knowledge with a line-up of interactive activities riding on the theme of #DriveMoreJoy. Take a peek into the future of mobility with a special showcase, experience the thrill of THE X5 on the X-Ramp with a professional driver, let the BMW Intelligent Personal Assistant impress you with its cool features in THE 3, take part in fun, engaging games with THE 1, and more.
You can also experience the most advanced BMW Technologies with selected BMW models and have a first-hand feel of the thrill and power of BMW at the Drift Demonstrations on the City Circuit at *SCAPE Singapore.
Equip yourself with a BMWFestSG Digital Passport and collect all five stamps at the event to redeem limited BMW prizes at the Welcome Annex, while stocks last. Here's what you have to do: share your BMW i Pledge at Born Electric, beat THE 1 And Only Challenge, and take a selfie with the X-Ramp, THE 3 and THE M5. On top of that, there’s also a Shell Fuel Tanker Model with five vintage designs to choose from.
Image credit: PUMA and BMW
Never out of style
It’s not all about swanky cars, either. Keep up with the latest in style as sportswear powerhouse PUMA hits the runway with cool fashion pieces collaborated with labels like Tyakasha and visual artist Sue Tsai. BMW also gets their share of the runway with the expressive designs, functions and styles of the BMW Collection, tailored for active adults who are always on the move. The sporty accessories and apparel are available to shop at BMW Lifestyle.
Then take a break from fashion and have your fill of mouthwatering bites like bubble tea from KeCha, desserts from Churros Republic, savoury Asian dishes from Ah Siong Gourmet, beers, wines, coffee and tea from OMG, and Western comfort food from Three Buns by Potato Head. Proud owners of a BMW will also get to redeem a sweet treat from Dunkin’ Donuts at Churros Republic at BMW M Town– all you have to do is flash your car keys. If you’ve got a need for speed, beat the clock as you chow down a gourmet spread. The person with the fastest time stands a chance to win attractive prizes.
Image credit: Swiss Alpine Lions
Say guten tag
But before it wraps up, go back to where it all began – Germany, the birthplace of the BMW. Add the German language to your multilingual repertoire through exciting games and activities conducted by Goethe-Institut Singapur. Then delve further with traditional German country music, courtesy of the Swiss Alpine Lions.
If all that fun-filled activities got you working up an appetite for a BMW, head over to Performance Motors at 303 Alexandra Road and Performance Munich Autos at 315 Alexandra Road and enjoy exclusive deals. Check out bmwfestsg.com.sg for more information on this mega, car-filled event.