WIW with Jonathan Wong

A brand strategist and consultant for Microsoft Asia Pacific, Jonathan Wong takes the stage in sharing a marketing tactic he devised when promoting what could debatably be the world’s least favourite internet browser. Hear the story on how the IT expert and co-founder of Katsu News, a website that focuses on anime and Japanese culture, incorporated an anime-inspired campaign which won hearts over for the Microsoft brand on this Well-Informed Wednesday.