Think of Phuket and luxurious villas with overbearingly polite staff come to mind. If you're looking for a beach holiday that's less stuffy but still charmingly pleasant, stay at the fuss-free Cassia Phuket serviced apartments, opened by Banyan Tree.
That's not to say it's shabby. The hotel has a chic pool that overlooks a lagoon, and since it's located within Banyan Tree's Laguna Phuket Resort Complex, you get access to the private Bang Tao beach – it's one of the longest in Phuket, so you'll have plenty of space.
The rooms all come with a kitchenette, and the 24-hour Market 23 café in the lobby stocks groceries so you can cook up a storm at affordable prices. Also located within Cassia Phuket is Chill Chill Spa, a small and affordable spa for guests too lazy to drag themselves into town for even cheaper options. The spa is new, sparkly and clean, with chirpy staff who give you a mean massage or do up your nails for the perfect summer holiday.
Moo 4 Tambon, Srisoonthom Rd. From $200 a night.