Gucci Garden Archetypes
Photo: Gucci

An immersive Gucci exhibition is happening at Tokyo's Tennozu Isle

Gucci Garden Archetypes is a kaleidoscopic showcase celebrating the Italian fashion brand’s 100th anniversary

Emma Steen
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Emma Steen
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It’s a big year for Gucci: the luxury fashion house is hitting its 100th anniversary and creative director Alessandro Michele is celebrating in a big way. Following the Gucci Bamboo House pop-up that opened in Kyoto this summer, the brand now has a new immersive exhibition in Tokyo to commemorate its centennial birthday. The exhibition, titled ‘Gucci Garden Archetypes’, first launched at Gucci’s birthplace in Florence, Italy before making a stop in Hong Kong and arriving in Tokyo’s Warehouse Terrada in Tennozu Isle. 

Gucci Garden Archetypes
Photo: Gucci

Rather than featuring a classic retrospective display, Gucci Garden Archetypes is a playground of kaleidoscopic showpieces and installations from the past six years of Michele’s time as the brand’s creative head.

Gucci Garden Archetypes
Photo: Gucci

There’s a lot to take in, with spaces like the Control Room featuring an array of 30 screens with motion picture visuals of serene landscapes, partying pop-stars and anarchic demonstrations in city streets. In another room is a separate set of monolithic screens playing clips of dancing models clad in geek-chic wear from the 2016 Gucci Cruise campaign. 

Gucci Garden Archetypes
Photo: Gucci

While the imagery is eclectic, the rooms are tied together by the fun-loving and spontaneous nature of Michele’s work, providing visitors with a comprehensive exploration of Gucci’s recent revolution. 

Gucci Garden Archetypes
Photo: Gucci

In an interview with Vogue, Michele described the purpose behind his approach to reshaping Gucci’s image: ‘We’ve made Gucci excessively eclectic because we live in an excessively eclectic reality. The brand has just soaked it all in.’ 

Gucci Garden Archetypes
Photo: Gucci

The exhibition is free and will be available through to October 31, but you must make a reservation before visiting. Book via the Line app by adding Gucci as a friend, opening the chat screen and tapping on the Gucci Garden Archetypes banner.

Gucci Garden Archetypes
Photo: Gucci

If you can’t make it to Tennozu Isle, you can tour the virtual gallery online here

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