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It’s no question that KitKats are one of the most popular snacks you can pick up in Japan, with quirky flavours you won’t find anywhere else. While we all know and love that classic KitKat bar shape, Nestlé loves to change it up with fun character-shaped chocolates for seasonal holidays.
Nestlé introduced its first bear-shaped KitKats for Valentine's Day last year, and it was so popular that the limited edition chocolates sold out within a week. Thankfully, the KitKat Heartful Bear has made a return this year. This Japan-exclusive chocolate features a teddy bear holding a heart-shaped balloon that's been stamped with one of three different Valentine's messages: ‘I ♡ U’, ‘For U’ or ‘Thx!’.
You can pick up a pack of six chocolate bears for ¥540 at Family Mart, Lawson, Plaza and Loft stores nationwide.
There’s also a heart-shaped can with seven pieces for ¥1,512 at Family Mart, Plaza and Loft stores across Japan.
An even bigger pack with 12 pieces is ¥1,080 from the Seibu Ikebukuro KitKat Chocolatory store, the KitKat gift shop at Rinku Premium Outlet in Osaka and KitKat pop-up shops, which you can find here.
All three packs are also available online from Nestlé, Amazon and Rakuten (but only for delivery in Japan).
The KitKat Heartful Bear packs are on sale now (from January 30 at Lawson), so be quick if you want to pick some up in time for Valentine's Day because they're sure to sell out fast.
This article was published on January 21 2022 and updated on January 20 2023.
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