Heads up! We’re working hard to be accurate – but these are unusual times, so please always check before heading out.
Japan takes seasonality very seriously, especially when it comes to cuisine and particularly fruit. Strawberry season usually starts from end December through to May, but early in the new year is when you'll see the most strawberry-themed items. In fact, it's pretty hard to miss whenever you walk into your local convenience store, as many items from mainstay sandwiches and drinks to candies and desserts all feature berry flavours and are tinged red/pink to celebrate this popular fruit. It's time to say hello to strawberry season.
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