Sensoji Temple is dedicated to Kannon, the bodhisattva of compassion. The temple's colossal vermillion Kaminarimon Gate welcomes millions of visitors year-round, however, it's most popular for hatsumode (first shrine/temple visit of New Year).
While waiting in line to make your prayer for the new year along the Nakamise shopping street, which is decked out with New Year’s decorations and stalls selling seasonal memorabilia and souvenirs, you can listen to the joya no kane that will be rung at midnight by temple staff.