Sure, Seinfeld launched babka into popularity after its notorious episode, but Breads Bakery put it on the map—and into our thankful mouths—when it opened in Union Square six years ago. Today, its chocolaty, gooey rolls of joy are considered not only the best babkas around town, but also some of the best pastries, full stop
What is it? NYC’s reigning babka boss with multiple locations, famous for chocolate babka, rugelach and stellar breads. The counters are loaded with plump loaves and glossy pastries, and the smell of melting chocolate is ever-present. It’s equal parts on-the-go stop and bring-a-loaf-home ritual.
Why we love it: That babka. Swirls of dark chocolate and butter in every tender slice—plus savory items that deserve equal fanfare. The baking is robust, generous and deeply satisfying—New York to its core. Even a simple gouda cheese straw hits like a revelation. One box turns into two way too easily.
Time Out tip: Warm babka is a life event. Ask if there’s a fresh batch; your future self will applaud.
Address: Multiple venues, including flagship at 18 E 16th St, New York, NY 10003
Opening hours: Daily 7am–8pm (hours vary by location)
Expect to pay: Pastries $3–6; babka loaves $15–20