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This is KL city's new branding and tagline

Written by
Syarifah Syazana

Update (April 29): In a recent report by Bernama published in The Star, Mayor Datuk Seri Mhd Amin Nordin Abd Aziz has assured KLites that the Kuala Lumpur Tourism Bureau is ‘open to improvements’ on the new KL logo and tagline. ‘Anyone who has ideas to improve the logo please do pass the proposal to me so I can table it to the bureau,’ he said, as reported. He further reassured that KL Tourism Bureau has plans to promote the logo, and that ‘it will take time to make adjustments’.


KL Mayor Datuk Seri Mhd Amin Nordin Abd Aziz yesterday unveiled Kuala Lumpur Tourism Bureau and City Hall's (DBKL) plans to boost tourism and travel to the city, the most notable of which is the official 'brand identity of KL' – complete with a new logo and tagline. This is it:

KL Brand

Kuala Lumpur is now known as 'A City of Contrasts & Diversity', and tagged onto its new logo are the words 'exciting', 'surprising' and 'enticing'. According to DBKL's latest release, this new brand identity refers to KL's 'contrasting heritage, multi-cultural society and religion, diverse attractions and metropolis'. In simpler terms, KL is unique, and 'contrasts and diversity' is apparently the way forward to distinguish our capital city from other cities around the world.

What do you think about the new KL brand identity?

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