Designer spotlight: Kittie Yiyi

Get to know the super quirky local designer
Advertising

Who she is
Kittie Yiyi has kittenish airs: a fearless, playful spirit prancing up and down the catwalks of the city. You might recognise her name; she’s been a blogger-slash-social media influencer since 2011 (‘Maybe I shouldn’t call myself a “blogger” anymore; I’ve hardly written a post in recent days,’ she says), sharing her #ootds and street style snaps. A graduate of Raffles College of Higher Education, she debuted her first collection as a fashion designer at KLFW in 2014.

About the line
Patterns, prints and pops of colours are all in evidence. In many ways, her designs have always reflected her personal philosophy – an attempt at realising the lighter side of life. Kittie Yiyi is a painter of positivity. Look to her pre-fall ’14 line that leads with bee prints, loud polka-dots and red checkered waisted jackets (and matching voluminous red checkered wrap skirts!); her spring/summer ’15 collection that was an explosion of hot pink; and for spring/summer ’16 – titled ‘Somewhere over the skittles’ – Kittie Yiyi was ‘inspired by the ever-beautiful rainbow’ (re: colours, which run the gamut of the rainbow and then some), and features cloud cut-outs on peplum jackets, sweaters trimmed with ostrich feathers, and unicorn motifs on dresses with drop skirts.

Of greater importance and interest – and sure, timeliness – is Kittie Yiyi’s fall/winter ’16 collection, which marks her venture into menswear. That’s not to say there aren’t plenty of pieces female fans will like and want to buy – in fact, now they’ll buy matching outfits for their male friends and partners. She didn’t set out to create a collection that would be challenging; these clothes are to be lived in, to be played in, to be happy in. Kittie Yiyi took cues from student life at schools, with a side of escapism; being a ‘big adult’ comes with life #struggles, and she had begun to miss her school life.

kittie2

To that end, her fall/winter ’16 collection is an almost direct, literal tribute to her years in school as a student: there are alphabet embellishments at the back of the blazers, the colours are a touch more subdued this time around – greens and navy blues – and the silhouettes are semi-loose and slightly oversized. That’s probably a play on the feeling of being a tween and/or teenager: you never feel like you fit in your skin.

Sneak a peek at her upcoming spring/summer ’17 showcase on her social media (of course); it’s shaping up to be quite romantic. In her own words, it’s ‘girly’ and ‘flowy’, with lots of ‘pastel colours’ – a significant change from her signature daring, quirkiness and relentless whimsy. It appears she might surprise us after all – and that’s saying something.

Where to find it
Buy Kittie Yiyi at www.kittieyiyi.com and www.fashionvalet.com.

See Kittie Yiyi's fall/winter '16 collection

Kittie Yiyi

Kittie Yiyi

Advertising
Kittie Yiyi

Kittie Yiyi

Advertising
Kittie Yiyi

Kittie Yiyi

Advertising
Advertising
This page was migrated to our new look automatically. Let us know if anything looks off at feedback@timeout.com