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This interactive campaign saw a select group of click-happy Instragrammers taking the iconic Converse duffel bag on merry trips around the world, as part of a Chuck Taylor inspired photo-journey. Twenty-three media personalities, including celebrity stylist Alexis Knox and MTV presenter Becca Dudley, took the bags on a four-week journey ending with this exhibition and photo-display at the Hoxton Gallery. Pop-along to see the many customised bags, as well as photos of it at the Brit Awards, Times Square in New York, chilling with Arnold Schwarzenegger’s star on the Hollywood walk of fame, and posing with a rather creepy looking Ronald McDonald.
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