Guy Bourdin: Walking Legs

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Guy Bourdin: Walking Legs
© Guy Bourdin Estate. Courtesy Michael Hoppen Gallery Guy Bourdin, 'Charles Jourdan', 1979

Bourdin's 1979 campaign for show designer Charles Jourdan situates mannequin legs in deserted English locations creating unexpected surreal scenarios.

Between 1967 and 1981, Guy Bourdin shot all of Charles Jourdan’s ad campaigns, creating an entirely new, surreal and provocative visual language for advertising. Here, Michael Hoppen present a campaign from 1979 shot during a road trip in a Cadillac from London to Brighton. Instead of using models, Bourdin placed mannequin legs wearing Jourdan’s creations walking through deserted locations.

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