Guy Bourdin: Walking Legs

Between 1967 and 1981, Guy Bourdin shot all of Charles Jourdan’s ad campaigns, creating an entirely new, surreal and provocative visual language for advertising. Here, Michael Hoppen present a campaign from 1979 shot during a road trip in a Cadillac from London to Brighton. Instead of using models, Bourdin placed mannequin legs wearing Jourdan’s creations walking through deserted locations.