Rand / Goop

Rand / Goop
Mary Reid Kelley & Patrick Kelley, 'Rand/Goop' (2019) (detail). A Studio Voltaire Commission. Courtesy of the artists; Pilar Corrias, London; Fredericks & Freiser, New York; and Susanne Vielmetter Los Angeles Projects

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#Liveyourbestlife by visiting this video sculpture installation by Mary Reid Kelley and Patrick Kelley. The work splices together text taken from Gwyneth Paltrow's wellness brand Goop and supporters of Ayn Rand's 'objectivism' philosophy. The resulting snippets are disturbingly similar in how they espouse self-fulfilment and individualism. The only difference is you can get a second hand Ayn Rand novel on Amazon for £2.50, where as everything on Goop will cost you quite a bit more. 


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